Search Engine Optimization – Off Page SE Optimization II

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Now, when search engines first began ranking sites in this way, some web masters began to create web rings and link farms where all the participants would each link to each other. Some of the these link farms grew to thousands of links, and of course the web sites in these link farms went straight to the top of the rankings. Now, the search engines have banned this type of activity, and in fact frown on any activity that creates a lot of inbound links to your website in a short period of time, or if all your inbound links contain the same link text.

They assume that if you are an honest, ethical web master, you will be gaining new links slowly, over a period of time, not 500 in one day, as might occur if you paid someone to get your link onto a large number of web sites. Of course, if you paid someone to do that, you could also assume that they bulk of those links would have the same link text on them, so they also assume if you get a bunch of new links with all the same text on the anchor, then you must be doing something funny.

So what can we deduce from this?

Primarily two things:

1) Plan out a strategy of link generation for your web site. How many inbound links do you want? 100? 500? Whatever the number, divide that number by 50 and then whatever your result is, plan to achieve that many new links per week for the next year, and at the end of the year, you will have your desired number or inbound links, your site will not be banned, and you will have a lot of link popularity.

Sure, you may be thinking you want to do it now. Unfortunately, the web is not a now – endeavor. You have to take time to build a long term web business. It simply will not happen over night – and you simply have to patiently do the work and allow the time to accumulate.

2) Purposely alter the anchor text you put on your inbound links. For example, if the keyword for which you wish your web page to rank highly is “dog training”, then vary your anchor text like this: “dog training”, “dog training tips”, “best dog training”, “how to do dog training”. In this way, your web site will appear to be gaining inbound links in a natural fashion, and not using any kind of trickery.

Source by Sean Mize
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